The Aintree Grand National captured the nation’s attention last week as horse racing fans, and those punters dabbling in the sport in sweepstakes across the country, marvelled as 50-1 shot Noble Yeats won it with amateur rider Sam Waley-Cohen in the saddle.
Drama at the Oscars make movie magic(we. 3rd April)
Easter promise of home improvement (we. 27th March)
The new season’s warmer weather, special occasions and the Government’s latest spring statement drove engagement with related content categories and topics last week, as Brits balanced sunnier days with financial prudence. And with Easter coming up, home improvement planning also began to gather pace.
Premium results for charity video campaigns
Sport up on horse racing & F1 (we 20th Mar)
Ents takes centre stage in Theatre Week (we. 13th March)
Style & Fashion up on new season trends (we. 6th March)
Ukraine crisis drives News & Politics (we. 27th Feb)
The shattering of Europe’s post-war peace by Russia’s invasion of Ukraine last week has dominated the global news agenda. Naturally the conflict has also captured the nation’s attention, as Brits reacted in horror to Russian aggression and global leaders responded with severe political and economic sanctions.