Reading the Nation

Sport leaps on the grand national (we. 10th April)

Sport leaps on the grand national (we. 10th April)

The Aintree Grand National captured the nation’s attention last week as horse racing fans, and those punters dabbling in the sport in sweepstakes across the country, marvelled as 50-1 shot Noble Yeats won it with amateur rider Sam Waley-Cohen in the saddle.

Drama at the Oscars make movie magic(we. 3rd April)

Drama at the Oscars make movie magic(we. 3rd April)

Best picture glory for CODA, high style and fashion faux pas on the red carpet and the Fresh Prince’s “slap seen around the world” made the 2022 Academy Awards the most memorable in recent history, as our Movies category claimed top prize for growth last week.

Easter promise of home improvement (we. 27th March)

Easter promise of home improvement (we. 27th March)

The new season’s warmer weather, special occasions and the Government’s latest spring statement drove engagement with related content categories and topics last week, as Brits balanced sunnier days with financial prudence. And with Easter coming up, home improvement planning also began to gather pace.

Sport up on horse racing & F1 (we 20th Mar)

Sport up on horse racing & F1 (we 20th Mar)

Sport was put in pole position last week as high audience interest in the Cheltenham Festival and the Bahrain Grand Prix drove engagement with our Horse Racing and Formula 1 content.

Ents takes centre stage in Theatre Week (we. 13th March)

Ents takes centre stage in Theatre Week (we. 13th March)

Engagement with categories and content topics related to consumer Entertainment has grown in the last 7 days, as Brits indulged in their passions for the stars of stage and screen with Eurovision, the BAFTAs and London Theatre Week all among the key drivers.

Style & Fashion up on new season trends (we. 6th March)

Style & Fashion up on new season trends (we. 6th March)

Our Style & Fashion category strutted its stuff last week thanks the recent Spring/Summer collection launches at the four major international fashion weeks in New York, London, Milan and Paris.

Ukraine crisis drives News & Politics (we. 27th Feb)

Ukraine crisis drives News & Politics (we. 27th Feb)

The shattering of Europe’s post-war peace by Russia’s invasion of Ukraine last week has dominated the global news agenda. Naturally the conflict has also captured the nation’s attention, as Brits reacted in horror to Russian aggression and global leaders responded with severe political and economic sanctions.

Travel up on half term and COVID easing (w.e 20th Feb)

Travel up on half term and COVID easing (w.e 20th Feb)

Britain’s recent blowy and blustery weather conditions saw Page Views for storm related content more than triple as the impact of Storms Dudley, Eunice and now Franklin – on everything from staying safe and travel planning to half term activities and home care – captured the nation’s attention.